Home > Google Ending the Year with A Core Update to Its Search Engine Algorithm


Search engines have become such an integral part of our modern lives that a day without using one sounds near impossible. They are our only way to navigate the vast space that is the internet and find almost anything we are looking for. From finding a new author to the price of a wedding dress, search engines have a super long list of different uses. So much as so that searching on a search engine has been given a verb of its own, derived from the world’s most popular search engine: Google.


Google was one of the first-ever search engines that emerged from the tech industry based in the Silicon Valley and used its PageRank algorithm to sift through the internet. However, it has come a long way since its release. After growing through numerous acquisitions of smaller companies, Google has grown into one of the world's biggest tech companies with services in more than fifty different domains. However, its prime product still remains its globally trusted search engine.


Google’s search engine has also come a long way, just like its parent company. It has received many updates through the years that have made it a more robust and versatile search engine. Google has made its search engine able to handle all kinds of different queries and display the results in different formats such as business listings, product listings and descriptions, location points, and embedded videos.


Google is releasing another update to its search engine in December this year with updated crawling technology and policies regarding websites. With new policies rolling out, websites and businesses are bracing for impact as they can potentially harm their ranking or further improve it. Whether the prior happens or the latter, only time will tell.   


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