Home > Handling eCommerce Product SEO the Right Way


eCommerce is one of the rapidly developing digital industries right now. Fresh new online businesses and online operations of existing businesses are launching on the Internet everyday. But just offering products online is not enough. In such an era of competition, the success or failure of a business depends on its appearing in the search queries of customers. This is achieved by optimizing the product page listed on the eCommerce platform of choice.

eCommerce SEO is important to attract relevant clientele and convert window-shoppers to buying customers. While it is important to optimize the platform's website, the product page is where the product is present. This can be achieved by using the right SEO strategies that help search engines recognize your product offering and improve your ranking in search results.

The customer needs to find all the relevant details on the product page to make the final decision. The product page should enlist all these details to come up regardless of how specific (or not) the search keywords are. Title, model number, and size are a few examples of such details.  Having a frequently-asked-question section on the page lets the browser know of any extra tiny details. Details can also be given in the description, but it should be ensured that all content is original. Including so much content, along with high-quality images and videos, can boost eCommerce SEO but hurt page load time. Longer page load time can drive away possible customers. As the product page can be viewed on all kinds of screen sizes, it should be optimized to run smoothly on all of them.

More often than not, product pages are under optimized. This can add to the frustration of businesses looking to attract more organic traffic on their eCommerce platform. Worse of all, it can end up hurting their success. By utilizing some of the helpful eCommerce product SEO tips above, they can finally focus on providing better service and not worry about their online presence.

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