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Some digital marketers claim that Email Marketing is not relevant in today's time. In reality, it a form of digital marketing that still thriving in the market and is far from dead.

Think of how you would build a house. You will focus on laying down a strong foundation first before moving on and building anything on top of it. The same is the case with email marketing strategy. In order to have an effective marketing campaign, it is essential to build the right foundation before expecting miraculous results.

With technology boom, the world of digital marketing is constantly evolving. Regardless of your years of experience in the field, it is important to keep going back to the foundation and making sure that it's still solid.

Email marketing enables businesses to have personalized conversations with potential clients, helping it become one of the most powerful marketing strategies in the digital marketing world.

Understanding Email Marketing

Researches prove that most consumers prefer receiving an email over other forms of advertisements, such as YouTube ads, pop-ups in apps, and several others. Even today, checking emails is one of the most common activities. Ray Tomlinson was the first person to send an email in the 1970s. Since then, the concept of email marketing hasn't come to a halt.

As a means to directly reach the consumers, email Marketing is a popular strategy in the USA. As an integral part of the marketing world, email has been a powerful tool that has remained unbeatable. Nevertheless, unless the marketing strategy is productive, you will not get your desired results.

Setting the foundation

Building a strong foundation for email marketing is not as difficult as it might sound. All it requires is to keep in mind that there is human being with emotions at the receiving end of the email. Laying a strong foundation for the campaign means ensuring that the business stays connected to a potential client while ensuring subscriber engagement.

There is no denying there; email marketing is an efficient and effective way to keep an audience engaged and maximize prospect conversion. Email marketing can provide your business with impactful results.

Goals-The Core

Setting goals from determining what you're expecting from the email marketing campaign to why you're sending a particular email to the subscribers will help you stay on track. By having your goals set in a place, you will create a benchmark for your email marketing technique that you want to achieve.

 Having that clear, if you hit your goals, you'd know you're doing it right. In any event, when you fail to do so, you will know that a change in direction is required. With such an understanding, you will be able to extract the maximum benefits of an email.

Contacts- the heart of Email Marketing    

Contacts are the list of people who are going to receive your emails. These recipients will not just be accepting emails, but they would be replying to them as well. Therefore, it is extremely important to ensure that they are being sent the right messages with the right content required.

Suppose you buy fresh food from the market, but you don't have a refrigerator to store that food. What's going to happen? It will eventually go bad.

The same case is with email contacts. Having a protected database for your contacts, which stores your receivers' information, is an essential part of the email marketing campaign, which cannot be compromised. Remember that contact and network management is a prerequisite to provide a personalized and contextual experience to your subscribers, which leads to increased sales and enhanced profitability.

User experience

There is a particular reason as to why Email marketing is said to be the most effective marketing strategies of all times.

"If you're running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can't be beaten." – Colin Nederkoorn (founder Customer.IO)

Since the recipients have subscribed to your business themselves, their interest in your brand has already developed. Now, it's your job to ensure that they get the best experience with high-end service quality.

Amongst the factors that make the foundation of the email marketing strategy, user experience is one of the major factors determining your business's success. It is important to provide them a service they're satisfied with, making sure you do everything in your power to enhance the user experience.


Having the right tools and tactics for sending your emails is all well; however, making sure that your email marketing strategy's foundation is strong is key to its success. In order to maintain your business's positive reputation, it is important to do it right, or the rest of the efforts will go down the drain.

Don't forget- The Right Foundation!

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