Home > Instagram Marketing – How to Do an Instagram Audit That Improves Your Performance


Instagram is a famous social media channel where you can find a number of customers, influencers, and business owners. There is a clear activation of many business accounts where various entrepreneurs are running their business activities, striving to make timeless connections with clients, and making extra money. Uploading the latest content on your Instagram business account to attract lots of followers isn’t enough. You will have to keep it updated and check your regular performance. For this, you profoundly need to do a proper audit of your Instagram performance. In this matter, you can also take help from professional Instagram marketing company experts. 

Do you know to audit your Instagram business account and your performance? If you don’t know, you can read this blog to learn this well. Let’s spring clean your Instagram!

What is the benefit of this audit? 

Let’s understand the benefits of this audit according to Instagram marketing agency experts. It will keep your Instagram business account align with your business aims. Your efforts will help you maintain your bottom line. If you audit your Instagram business account, you will check everything from content, hashtags, branding performance, community engagement level, and other things. It will help you to keep your business strategy for social accounts in advance.

You can start your Instagram business account auditing in the following steps. Instagram marketing service providers recommend you to make a separate Instagram PDF and note down all important questions related to the auditing process. Then, make a separate report to check your exact business progress. 


Before monitoring your Instagram business account directly, revise all your goals once again. Go through your previous performance and check each result of your product sale. It is up to you that you audit all these things monthly, weekly, or annually. Then, observe that either all your business operations are going in the right direction, they are according to your aims or not. You achieve all your goals when your true efforts start reflecting in your business strategies and the number of followers you make. 

Instagram marketing professionals recommend you to make changes where you think you should modify. If you do not need to do that, at least you should strive keep all your social media business activities advance as your targeted audience always wishes to experience something unique. Start your work from top to bottom. Try to set the complimentary goals that will help you gain a maximum number of clients and increase followers' rate and engagement growth. 

Key Performance Indicators (KPIs)

Instagram marketing agency professionals suggest using Key Performance Indicators (KPIs) to track your business account's success, especially on Instagram. There is a specific measure by which you can do this work and make sure they will depend on your business ambitions. It can be a business activity you perform on your Instagram business account. It can be the visual content (photos, videos, or illustrations). Check the impact of your content that you have uploaded. You know how effectively your business operations are working on your Instagram business account. You will know how much your Instagram posts are resonating and triggering discussions on your business account. A number of likes and comments on your product’s and service’s post can also be the best KPI metrics. They will also tell how engaging your business promoting strategies are. 

Branding and voicing


Your brand should be your business voice that promotes your business products and service on Instagram. Keep the consistency in your Instagram operations. The question is how to use branding strategies for the maximum level of new followers on your page? 

Upgrade your Instagram official page profile. Add a comprehensive and exciting biography of your business. Create it with a touchpoint that indicates how authentic your products and service will be. Instagram marketing experts recommend you to define the brand style with a professional definition of your brand voice and visual content. Choose an aesthetic palette, edit your product’s photos uniquely, keep your style and voice of tone accurate. Ensure all must be eye-catching as every follower gets engaged with the efforts you have made to maintain your Instagram official page. It will increase the curiosity level to know about your brand. It will lead to maximum sales.  

Don’t forget to keep your Instagram username as your business name so that your business will promote whenever the follower shares your posts on different social media channels. It means you will also have to provide access to share your Instagram posts on other platforms too. It will bring extra traffic of followers of other accounts at your Instagram business accounts. Instagram marketing company specialists recommend you to create your business biography with not more than 150 characters. 

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