Home > Social Media and SEO: How to Use Social Media to Improve SEO Rankings


“The social media platform is not just an activity; it is an investment of valuable resources and time. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner.

Social media platforms and social media marketing can be beneficial to your SEO ranking. In today’s digital landscape, the reality is that social media play a big role in growing your business and helping companies promote their product and services in front of millions of users and ultimately increase sales. Social media affect many things that benefit SEO, such as improve audience engagement, backlinks, and improve your business high ranking on search engine result page (SERPs).

However, understanding both social media marketing aspects and SEO help companies perform better on both elevators. Simply, social research on social media networks helps you produce more targeted content, whereas SEO research helps you understand what your social audience wants as a customer. That is why many companies are making efforts to understand SEO and how to create audience-targeted content. Among many businesses, few hire SEO marketing experts to handle all the little details of social media and SEO. 

The bottom line is “SEO and social media marketing are beneficial and help each other.” 

Let’s start with the most asked question; what is social media's importance in SEO ranking?

Importance of Social Media Marketing in SEO

Everyone wanted the answer to this question. How Social media marketing help SEO? Is there any relationship between the number of post shares and its overall ranking on a search engine?

According to the survey, most people agree that there is a correlation between social media shares and ranking, but some are skeptical that we don’t deny. Social media marketing on the ranking is more complicated than simple yes or no cannot justify. 

Some SEO marketing experts have put their thought into that, does social media marketing directly boost SEO ranking or not? 

According to SEO marketing experts, there is no direct relation, or it won’t resonate with SEO ranking. But it provides enormous benefits in content marketing and link building that will increase your organic ranking. 

What is the Relationship Between Social Media Marketing and SEO?

What’s the connection? Maybe if you took from Google's point of view, both SEO ranking and social media marketing don’t correlate directly, but indirectly there is another story. Social media and its marketing tactics may not be ranking tactics for Google, but it can boost the ranking factor that google does consider. For example, you post information about your products and services, and lots of people like and share your content on social media. More likely, more people will link to it, and linking is crucial for SEO ranking factor. 

Also, it has been seen that content shared thousand times on different social media platforms helps a company elevate and achieve a high-ranking on search engine result pages because of its target. Now you have some basic knowledge of how SEO ranking is affected by the use of social media. Let’s discover some steps to optimize your social media marketing to improve your SEO ranking. You can follow the below-mentioned stepson your own or ask help from SEO marketing experts to get better results. 

Actionable Steps in Optimizing Social Media Marketing for SEO 

If you really want to see your social media marketing outcomes, you will need to optimize your social media for SEO ranking. Here are a few ways you can adopt to do it; SEO marketing experts recommend improving your SEO ranking, and when using it correctly, you will get better results.

Improve Quality of Your Profile

Firstly, start working on your social media profile. If you are using multiple platforms, make sure your profile information is similar and relevant to your business, and is capable enough to attract more customers. Include a link; this may be your website link or your newsletter or social media marketing campaigns. 

Post Update Regularly

The second most important social media marketing factor in improving SEO ranking is to be consistent. Be active and post on your social media account daily. Your schedule varies with the social media network you are using. You can post multiple times on Twitter, but it won’t work for others like LinkedIn, Facebook, and Instagram. People get frustrated if their news is filled with your brand post. You just have to show your presence to them that your business is active on social platforms. As your goal is to attract more audience and to improve visibility. Hire an SEO marketing expert to maintain your social media marketing strategy to do it professionally.

Update and Use Relevant Website Content

For this, you can also update your website content to increase website visibility and attract more customers. Create top-notch content, ensuring you have carefully used keywords in content, headlines, meta descriptions, and titles. You will also have to use quality images to boost social media engagement. And it is a great way to add a social link to all your products, making it easy for users to share it further. SEO marketing experts confirm that using the correct keyword and unique content can easily increase your SEO ranking and social engagement. 

Social Engagement

The only possible way to ensure you get maximum SEO opportunities from your social media marketing is to ‘BE’ present, engage with your content, skyrocket your business, and improve your SEO ranking. There are a few ways that SEO marketing experts also used to enhance their engagement, and these are;  earn links by connecting with a renowned influencer. Being responsive to audience reviews and comments. Engage in productive conversation. Keep your content updated and keeping coming as social media is an ever-evolving platform. Run a social media marketing campaign by using different tools that can help you to increase SEO ranking. That’s is how SEO and social media works hand-in-hand.

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